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Sunday, 22 May 2011

Love & Small Business


Since returning from Ghana I’ve had absolutely no desire to blog.  I apologize to the few people consistently reading, but you can’t force these things.

I’ve been metaphorically comparing running a small business to the way my Dad reflected on marriage:  “If people knew how hard it was going to be going into it, they’d never do it.  But it’s still a beautiful and rewarding thing.” 

People told me starting a business would be hard, but I didn’t really understand what that meant, nor did I care.  I was/am like starry-eyed aspiring music journalist William Miller in the movie Almost Famous.  Experienced and slightly jaded music critic Lester Bangs evaluates the fresh meat and advises his passion-pursuing protege:  “You should just turn around and go be a lawyer or something….but I can tell by your face that you’re not going to do that.” 


I am more in my element than ever.  This is what I was born to do…but man, it’s hard as sh*&t!!  We’re talking 18 hours a day, 7 days a week.  Beans for every meal, paying for cups of coffee with nickels and pennies, spending nights on airport lounge chairs…  But would I have it any other way?  Absolutely not.  I have never once thought “I can’t do this,” but rather, “how can I do this?”  In contrast, every single day of my corporate job I thought: “I can’t do this for one more day.”

Synopsis of the past two months:

A photoshoot:

A launch party:

A pop-up shop with Harper Poe of Proud Mary and Julianna Vezzetti:

A showing in San Francisco:


A donation to Muhummud Yunus’s Grameen:


A debut at Brooklyn's Artists & Fleas:

A flurry of press:

Refinery29 (Leila Brillson)

NBC's The Feast (Kelly O'Reilly)

Treehugger (Emma Grady)

EcoSalon (Abigail Doan)

Ecouterre (Kestrel Jenkins)

AN ONLINE SHOP LAUNCH!


For gooodness sake buy something!  Or tell someone who can! I gotta eat more beans! 


<3 <3 <3 

4 comments:

  1. I can't its all sold out!

    ReplyDelete
  2. Isolde, what is sold out that you had your eye on?

    ReplyDelete
  3. What you are doing with Afia is BEYOND amazing..I wish you only the best with your small business! I already know of several people who love your clothing :)

    That GOOD GOOD Blog

    ReplyDelete
  4. LAUNCH PARTY LOOKS LIKE FUN

    ReplyDelete